Repositioned the Olympic consumer-facing brand, increasing sponsorship revenue by attracting a younger audience to the Games
Led the global communications strategies for Shell Fuels and Shell Retail, breaking sales records of Shell V-Power across the globe
Designed and faciliated digital capability development with the global marketing team out of Lausanne
Journey mapping, experience planning, and digital product strategy to better serve the needs of clients through self-service interactions
Reshaped and repositioned an innovative service line increasing purchase intent by 73% and willingness to pay by 3.2x
Led quantitative and qualitative research, customer journey mapping, and integrated experience planning to elevate the holistic client experience across the globe
Supported the digital strategy and transformation of GE.com from a sign post to a global destination
Supported the digital strategy and transformation of Mercedes-Benz Vans into a retail destination for fleet owners
Developed a new global brand strategy and supporting communications platform, overseeing campaign and digital execution
Repositioned the loyalty programme and developed customer service experiences to promote the airline and drive memorability
Supported digital transformation programmes for the global corporate team, as well as digital best practices for individual brands
Developed strategic product positioning, launch strategy, communications platform, and retail activations for Snapdragon
Oversaw D2C retail, digital, and innovation efforts across global platforms to improve customer experience and open up new sales channels
Led digital transformation globally, developing a roadmap for the digitisation of service offerings to develop new revenue opportunities
Oversaw the digital product exeperience strategy of the main .org in aid of overcoming gambling addiction
Oversaw the digital product exeprience and content strategies of the main .org, increasing mobile donations by 47%
Developed the new global digital product and content strategies attracting new audiences to the brand
Helped to launch Netflix Original Series in the UK, pioneering new formats on YouTube and other social channels
Led the communications strategy and launch campaign of a new business division, and now one of the UK's largest home energy providers
Developed new communications strategies for the global brand while supporting product launches and digital transformation efforts
Oversaw the global communications strategy and platform to support brand awareness and product launches
Oversaw various global product brand communications, providing governance, training, and best practice to local markets
Supported the launch of various blockbuster movies, pioneering new media formats on social and breaking Twitter in the process... twice
Reframed organisational objectives to align strategy with marketing initiatives, supporting digital platform development for sponsorship events
Capability development for digital experiences advising on the transition to new technologies from legacy solutions
Pioneered a new approach to information architecture based on behavioural intent, forming the backbone of digital transformation efforts
Led the transformation and consolidation of over 1,200 disperate and disconnected websites down to three core global templates
Brought the couture brand from bricks and mortar into the digital age
Led the replatforming of global digital assets to enhance performance, delivering a 126% increase in leads
Designed and facilitated digital and marketing training and governance to global teams and local brands all around the world
Launched a new kind of health insurance for children, leading product brand positioning, communications, and service experience
Supported global communications, experential, and social activations for the beer of the EDM era
Led the positioning, service design, and product and communications strategies for a new kind of energy provider
Innovated with new media activations to reach previously unreachable audiences and advised on CX improvements to digital retail channels
Pioneered new media formats to send personalised messages to guest before personalisation was a thing
Pioneered new media activations to reach previously unreachable audiences and drive footfall in the London store
Supported the launch of the DBS digital showroom by bringing the sensation of sitting behind the wheel to the screen
Supported the global As I Am campaign with digital brand stories and influencers
Supported performance media campaigns across territories to promote the broadcaster to international viewers
Supported global digital transformation initiatives through data strategy, performance optimisation, and change management
Used social data to identify, target, and engage entirely new audiences across the globe with fresh communications
Launched a range of new products through positioning, communications, social, activations, and digital engagement
Oversaw the development of global digital standards across search, social, and innovation
Oversaw the training of global teams across various digital channels